Thursday, July 16, 2015

Behind the Scenes … Author Promotions

Years ago, I saw a big-name author (who shall remain unnamed) talk about how she received a signing bonus of $10,000, put all that toward marketing and promotions and broke through.

After five years in publishing, I’ve developed a good reader base and strong network of support. Yet, I’m nowhere near the level of plunking down that amount of cash. (It took her longer, too.) Instead, it’s an art of finding quality creative support. There gets to be a time when an emerging and – hopefully – growing author does need that support. While I write, I don’t possess many skills when it comes to technology magic such as book trailers. And sadly, there are things I can forget.

That’s where the help comes in. Now, I’m not talking about my two daughters, ages 8 and 12, who’ll be making swag in our living room, but book tour companies and virtual author assistants who help smooth over the rough patches.

Now, some may not share who helps them “behind the scenes.” Primarily, because the fear is that they’ll become too busy, too popular, to continue to do business. (Let’s face it, it’s happened in the past.) Rather, I hope that by sharing, they get some good recognition, and they remember those recommendations.

On Friday, July 17, my Black Hills Wolves title “Claiming the She-Wolf” premieres. First, let me say that Decadent Publishing is extremely supportive, and recently named one of the best small presses. Likewise, I’ve received strong support from lead editors Heather Long and Rebecca Royce, and my sister writers in the Pack.

There are four outside sources I’ve worked with for promotional help, and I’d recommend them, and have, multiple times, and one new service.

Beckey White with In the Pages of a Good Book (

One key way to know that Beckey continues to deliver: I’ve recommended her to multiple people, and they keep contracting her. She put together the book blast, the tour with reviews and the trailer for “Claiming the She-Wolf,” in addition to other items such as graphics.

Sheri Vidal with Author Accomplice. ( 

Sheri works with a lot of authors with bigger names than me. Yet, she makes me feel special and I adore her for it. When I need a hand to hold, she’s there. OK, sounds silly, but having someone who can go through your book and pick out the best quotes for catchy memes is truly a talent! (And yes, she does more than that.)

BTW -- Sheri will be my roommate at #AAD Hotlanta so if you haven't met her, say hi!

Sensuous Promotions ( 

Let’s admit it, I don’t write in order to be in promotions. I prefer to be behind the scenes. That said, companies like Sensuous Promotions, who put out your new releases and you don’t have to (as much) … are golden.

And here’s the new “in my corner” – Ashley Haines with Ashley’s Addictive Book Promotions ( 

Ashley will be hosting “Claiming the She-Wolf” in a review library for six months. While I don’t have feedback on how the process goes, yet, Ashley has been extremely proactive and productive, and I look forward to doing more with her.

BTW – I’ve worked with other tour companies, such as the lovely Lucy Felthouse with Writer Marketing Services (, and the vivacious team of the Smexy Fab Four (, who host an awesome Facebook party. With different books, I often do something different. It helps keep it exciting.

Tired yet? Oh, yes. There’s a lot that happens behind the scenes, in addition to writing. Finally, I’d like to give a big HUGE thank you to everyone for the support, because I truly know that it goes beyond and above.

The romance community is the very best, and I’m happy to be part of it.

Until next time,

Louisa Bacio



  1. Thanks for the shout out hun and glad to be on your team cyber hugs

  2. Awww. Thank you for the shout out. I look forward to rooming with you at AAD. :)

  3. High, girl!
    While I realize my penname is quite morbid, yet,
    you shall find in our blogs a lotta (subliminal) moxie
    which has taken this sinfull mortal yeeeeers to compile:
    I lay it ALL out for you, dear, with All-Star-Oxygems:

    Wouldn’t ya love an endless eternity
    of aplomBombs falling on thy indelible cranium?
    An XtraXcitinXpose with no
    An IQ much higher than K2?
    An extraordinarily, anti-establishment victory??
    Here’s what the exquisite, prolific GODy sed
    (with a most excellent detector of bull§ht):

    “Faith, hope, and love,
    the greatest of these is love -
    jump into faith...
    and you'll see with love”
    Doesn’t matter if you don’t believe (what I write);
    God believes in you.

    Meet me Upstairs, girl, where the Son never goes down
    from a passionate, lucrative iconoclasm where you’ll find
    of deluxe-HTTP [<- pi] opportunities for excitement BTW.

    Do it. Do the deed, dude. Sign into the Big House.